Last month Ted had a stop over in Qatar on his way to France with his partner to attend a wedding. On the way they ended up as guests in one of Qatar’s excellent business lounges. Needless to say, the lounge had a delictable menu of wine..
“Extremely light, fruity almost. Very fresh on the palate; kiwi or summer fruit on nose. Acidic On palate”
Recently we were alerted to a new feature gracing Royal Caribbean’s grand “Allure of the Seas“ cruise ship – a brand new digital ordering system for wine using touch screen iPad devices.
Could this mean the demise of the Sommelier? AWG doesn’t think so, however we do marvel at the amazing convenience unlocked by this digital platform. There are some immediate and obvious benefits to the passenger (or customer)
- A full selection from the cellar to peruse,
- Information and pairing suggestions,
- A search interface so the customer can filter the available wine to suit their individual tastes,
- Option to order food as well as wine,
- Ordering can be completed in multiple languages
Once an order is placed, the wireless network alerts a staff member who can proceed to prepare the wine and other items. We’ve dreamed of a more streamlined approach to menus and ordering and it seems like technology has finally matured to the point where this kind of experience is now a reality.
As we stated before, nothing replaces the experience of inspecting the bottle, or of interacting with a well seasoned professional sommelier, however we’re delighted at this new advancement and would love to see it adopted more universally. We can only wait!
Here is the Royal Caribbean multimedia on the new system. It is interesting to see it in operation.
For our Chinese visitors: