Tag Archives: Marketing

AC/DC: The Wine

Irony?  AC/DC lost Bon Scott after a night of heavy drinking in 1980.  Fast forward to 2011 and we’re introduced to a licensed AC/DC branded series of wines from NSW producer Warburn Estate.


The initial line up includes the following varieties:

  • “Back In Black” Shiraz,
  • “Highway To Hell” Cabernet Sauvignon,
  • “Hells Bells” Sauvignon Blanc
  • “You Shook Me All Night Long” Moscato, and,
  • “Thunderstruck” Chardonnay

Will this hail the beginning of a new era in rock-‘n-roll/vineyard crossover marketing?  We’re thinking not, but at least the wine appears to be decent.

If you’re interested in AC/DC related wine, look out for them at Woolworths, Dan Murphy’s and BWS outlets near you.  It almost goes without saying: be wary of any bottle marked ‘T.N.T’!

We’ll be reviewing the Shiraz and Cabernet Sauvignon shortly – check back soon.